【摘要】 在网络舆情中，符号不仅是一种表征的工具，而且不断建构着社会，并激发着社会的活力。舆情主体对符号的修辞性运用，总是不断地体现着认知结构、文化逻辑和意义脉络，使社会结构在修辞争夺中得以不断地生成、维护、修正或改造。当事人、网民、官方、平台等舆情主体拥有不同的动机，并通过不同的符号形态及其实践参与到舆情实践中，构造出相应的社会事实。网络舆情的载体符号、行为符号、组合技术、符号代码等符号形态塑造着不同的舆情形态，使其超越了传统舆论的语言之“论”而成为“事实”。舆情治理的问题域则是通过符号及其实践进行表征治理、关系治理和共识治理，以最终实现弥合分歧、重建意义秩序的目的。更多还原

【Abstract】 In online public opinion, signs are not only tools for representation, but also constantly construct society and stimulate its vitality. The rhetorical use of signs by the subject of public opinion is always constantly surging with cognitive structures, cultural logic, and meaning veins, enabling social structures to be constantly generated, maintained, revised, or transformed in rhetorical competition. The parties involved, netizens, officials, platforms and other public opinion subjects have different motivations and participate in public opinion practice through different sign types and practices, and construct corresponding social facts. The carrier signs, behavioral signs, combination techniques, codes, and other sign forms of online public opinion shape different forms of public opinion, surpassing the traditional language of “discourse” and becoming “facts”. The problem domain of governance of public opinion is nothing more than governance of representation, governance of relationship, and governance of consensus through signs and their practices, in order to ultimately achieve the goal of bridging differences and rebuilding the order of meaning.更多还原