【摘要】 聚焦数智化背景下，对红色文创产品的发展现状进行梳理、分析，理清当前的发展问题。针对红色文创产品在数智技术影响下所展现出的特征，拟得出适应当下社会发展需求的设计路径，推动红色文创产品文化影响力的传承化、国际化。更多还原

【Abstract】 Focusing on the background of digital intelligence, the development status of red cultural and creative products is sorted out and analyzed to clarify the current development problems. According to the characteristics of red cultural and creative products under the influence of digital intelligence technology, the design path adapted to the current social development needs is proposed to promote the inheritance and internationalization of the cultural influence of red cultural and creative products.更多还原