【摘要】 随着互联网的蓬勃发展，数据成为重要的生产资料，渗透到旅游业各个领域，并催生各类“网红”旅游地。传统村落“爆红”既是数智技术促进乡村旅游发展模式转变的集中体现，也是新时期流量经济的基本特征和运行逻辑。以泉州市蟳埔村为例，基于旅游地生命周期理论，采用扎根理论和fsQCA方法，揭示传统村落“网红”的影响因素，探讨其保持“长红”的路径。研究表明：（1）蟳埔村借助网络流量成为“网红”村落，其生命周期曲线因时间压缩发生变形，呈现出挤压式S形态。（2）蟳埔村“爆红”是符号价值、虚实文化、空间重构、优化管理、流量传播五个因素交互作用，共同推动村落存量资源与生产要素流动化的结果。（3）蟳埔村“长红”的路径主要有“符号价值—流量传播自驱型”“符号价值—优化管理助推型”和“空间重构—优化管理驱动型”三条，在虚实文化与流量传播的协同下，符号价值发挥着核心引领作用。更多还原

【Abstract】 With the vigorous development of the Internet, data have become an important means of production, penetrating all areas of the tourism industry and giving rise to various "In-ternet-famous" tourist destinations. The "explosion of popularity" of traditional villages is not only a concentrated reflection of the transformation of rural tourism development mode promot-ed by digital intelligence technology, but also the basic characteristics and operating logic of the traffic economy in the New Era. Taking Xunpu village in Quanzhou city as a case study, this paper applies the Tourism Area Life Cycle(TALC) theory, grounded theory and the fsQCA method to reveal the influencing factors behind traditional villages becoming "Internet-famous" and to explore pathways for sustaining "long-term popularity". The research shows that:(1) Xunpu village has become an Internet-famous village with the help of network traffic, and its life cycle curve has deformed due to time compression, showing an extruded S shape.(2) The "explosion of popularity" of Xunpu village results from the interaction of five factors: symbolic value, vir-tual and real culture, spatial reconstruction, optimized management, and traffic dissemination, which jointly promote the mobility of village stock resources and production factors.(3) The three main paths for Xunpu village to achieve long-term success are "symbolic value-driven type by traffic dissemination", "symbolist value-optimized management boosted type" and "spa-tial reconstruction-optimized management driven type". Under the coordination of virtual and real culture and traffic dissemination, symbolic value plays a core leading role. The flow econo-my, as an important form of tourism productivity, has brought new opportunities and challenges to the sustainable development of traditional villages. Future related research can further ex-pand the sample range to cover more types of Internet-famous villages, to enhance the explana-tory power of the lifecycle model of Internet-famous tourist destinations. At the same time, fur-ther in-depth exploration is needed on the path and impact mechanism of transforming the infor-mation flow of Internet-famous villages into tourist flow, as well as determining the conversion rate of different types of tourist destinations.更多还原