【摘要】 文旅融合不断深化，催生了层出不穷的热现象，值得学术思辨与实践探索。遴选对特定文旅融合热现象有研究积累的专家，就“数智赋能”“乡村体育赛事”“国风破圈”“官员代言”“影视赋能旅游”“异地观演”“为一博赴一城”等典型的文旅融合热现象进行思辨和剖析，并专就“情感价值”“跨界并融”“风险管控”等关联问题进行探讨，最新观点集中在以下五方面：第一，尽管文旅融合热现象都表现出了大众关注度的爆发式增长、类似性复制社会行为不断出现的基本特点，但是也呈现出各自的特殊价值。第二，文旅融合热现象火爆“出圈”的触因，是偶然的灵感与必然的规则的交合，既有共同的更有自身独有的“出圈”触因。第三，文旅融合热现象的形成机理复杂且具有系统性，存在政治、经济、社会、技术等多方面因素共同推动机制，也是地方政府作为、相关企事业单位配合、市场需求驱动相互作用的结果。第四，文旅融合热现象的演变轨迹具有“潮”的特征，表现出短周期型、长尾型、稳态型等多种周期类型。第五，文旅融合热现象具有“跨界并融”的综合效应，体现了文旅融合的深度和广度，表现出资源利用的涉及面及其效应强度的差异性；正面效应和负面效应同时出现的矛盾性及其可控性，对于文旅融合热现象引发的各类负面效应，应当归类探究，强化风险管控。更多还原

【Abstract】 The deep integration of culture and tourism has sparked numerous hot topics worthyof academic and professional discussion. This study synthesizes experts’ views on these topics,analyzing key phenomena such as "digital intelligence empowerment", "rural tournaments", "national style breaking the circle", "officials’ endorsement", "film and television empoweringtourism", "off-site performances", and "city blogging". The study further examines these topicsin terms of "emotional value", "cross-border integration", "risk management", and developsfive key viewpoints:(1) Despite the explosive growth in public attention and replication of so-cial behaviors, each hot topic has distinct values.(2) The "breaking the circle" phenomenon istriggered by the intersection of accidental inspiration and underlying logic, with both sharedand unique triggers.(3) The formation mechanism of culture and tourism integration hot topicsis complex, involving political, economic, social, technological, and other factors, driven by lo-cal governments, enterprises, institutions, and market demand.(4) The evolution of these hottopics is characterized by trends, with multiple types of cycles such as short cycle, long tail,and steady state.(5) The hot topics reflect the comprehensive effects of cross-border integra-tion, demonstrating the depth and breadth of cultural and tourism integration, and varying inscope, intensity, and effectiveness of resource utilization. Positive and negative effects emergesimultaneously, with varying levels of controllability, necessitating the exploration and categori-zation of negative effects to strengthen risk management.更多还原