【摘要】 自媒体以其在传播中具有的广泛参与度、深度渗透率等优势，已经成为普及科学知识的重要渠道和阵地。针对自媒体科普出现的虚假不实信息泛滥、公益性与营利性混杂、内容质量参差不齐、权威科普主体科普能力不高、权益保障机制尚不健全等问题，本文提出优化自媒体科普、落实《中华人民共和国科学技术普及法》路径的建议，即明确自媒体平台的责任、建立健全监管部门联动机制、明确自媒体科普行为规范、完善科普正向激励机制，以期提高自媒体科普的水平，提升全民科学素养，助力科技自立自强。更多还原

【Abstract】 In the era of self-media, platforms have become a vital channel and front for disseminating scientific knowledge, leveraging advantages such as broad public engagement and deep penetration. However, challenges persist in science popularization via self-media, including the proliferation of false information, the blurring of public welfare and profit-driven motives, uneven content quality, inadequate capabilities of authoritative science popularization entities, and insufficient mechanisms to protect the rights and interests of science popularization products. To address these issues, it is essential to implement the Science Popularization Law by fostering a collaborative governance framework involving regulatory authorities and self-media platforms. This entails defining standards for self-media science communication practices, refining incentive mechanisms to encourage high-quality content, and enhancing the overall effectiveness of science popularization efforts. Such measures will help elevate public scientific literacy.更多还原