【摘要】 资源禀赋和产业基础的异质性决定了文旅融合发展的差异性，革命老区依托自身资源禀赋和产业基础，探索符合自身特点的发展路径，是实现文旅融合高质量发展的核心战略选择。基于2018—2022年原中央苏区108个县级行政单位的统计数据及OTA旅游流数据，运用K-means聚类分析方法和纵横对比法，划分文旅融合发展类型，识别各类型区的优势与短板，研究结果表明：原中央苏区可划分为4种文旅融合发展类型区，其数量表现为环保优先类型区>效率突出类型区>产业优势类型区>文旅引领类型区，部分地区存在类型区的相互转换；类型区的优势和短板具有复杂性，文旅引领类型区和产业优势类型区表现为多优势并存，效率突出类型区和环保优先类型区表现为优势集中。基于“因地制宜”“扬长避短”原则，各类型区宜采取差异化发展策略：文旅引领类型区应推动文旅业态升级与产业协同创新；产业优势类型区需立足产业基础优势，推动跨界融合发展；效率突出类型区应依托效率优势，推动产业转型与特色化发展；环保优先类型区应创新生态产品价值实现机制，推动生态优势转化为经济优势。更多还原

【Abstract】 The heterogeneity of resource endowments and industrial foundations determines the differences in the integrated development of culture and tourism. For old revolutionary base areas, leveraging their unique resource and industrial endowments to explore development pathways that align with their distinct characteristics is the core strategic choice for achieving high-quality development in cultural and tourism integration. Based on statistical data and OTA tourism flow data from 108 county-level administrative units in the Former Central Soviet Area from 2018 to 2022, this study employs the K-means clustering analysis method and the longitudinal and horizontal comparison method to classify the types of cultural and tourism integration development and identify the advantages and shortcomings of each type. The results show that: The Former Central Soviet Area can be divided into four types of cultural and tourism integration development zones. In terms of quantity, they rank as: Environmental Priority Type > Efficiency Prominent Type > Industrial Advantage Type > Cultural & Tourism Leading Type, and some areas transform among these types. The advantages and shortcomings of these types are complex; the Cultural & Tourism Leading Type and the Industrial Advantage Type exhibit multiple coexisting advantages, while the Efficiency Prominent Type and the Environmental Priority Type are characterized by concentrated advantages. Based on the principles of "adapting to local conditions" and "foster strengths and circumvent weaknesses" different types of zones should adopt differentiated development strategies: The Cultural & Tourism leading Zones should promote the upgrading of cultural and tourism formats and foster collaborative industrial innovation; Industrial Advantage Zones should leverage their foundational industrial strengths to drive cross-sector integration; Efficiency Prominent Zones should capitalize on their efficiency advantages to advance industrial transformation and specialized development; Environmental Priority Zones should innovate mechanisms for realizing the value of ecological products, transforming ecological advantages into economic strengths.更多还原