【摘要】 在全球碳中和与逆全球化并行的背景下，国际媒体对中国电动汽车产业的报道框架已成为左右其海外市场表现的重要变量。论文提出一种适用于大规模跨语言文本的框架分析方法，对2020-2024年间37个国家的108077篇电动汽车相关报道进行框架识别与量化分析，重点考察“环境框架”与“地缘政治框架”在国际媒体报道中的分布特征，并运用三阶段最小二乘法(3SLS)实证检验了媒体框架与市场销量的双向互动效应。论文发现，环境框架对电动汽车销售增长的促进作用式微，而地缘政治框架则呈现出显著的市场抑制作用。同时，市场销售规模的扩大反而会降低环境框架的采用率，强化地缘政治框架的叙事强度，形成负面循环效应。尤其中国电动汽车的海外扩张，更显著地引发了国际媒体的地缘政治叙事构建。论文在实践层面为中国电动汽车产业的国际战略传播提供了数据驱动的决策依据，在方法论层面为国际传播的框架效应研究提供了量化分析范式。更多还原

【Abstract】 Against the backdrop of global carbon neutrality initiatives and rising anti-globalization sentiment,international media coverage has emerged as a critical factor influencing the overseas market performance of Chinese electric vehicles(EVs). This study introduces a computational frame analysis method designed for large-scale,multilingual datasets. Applying this method to 108,077 EV news reports from 37 countries between 2020 and 2024, the research quantifies the relative prevalence of environmental frames and geopolitical frames in international media. Subsequently,a three-stage least squares(3SLS) regression model is employed to empirically examine the bidirectional interactions between these media frames and EV market sales. The findings indicate that environmental framing does not significantly promote EV sales,whereas geopolitical framing exerts a substantial negative impact. Concurrently,growth in EV sales is found to suppress environmental framing and bolster geopolitical framing, creating a negative feedback loop. Notably, the international expansion of Chinese EVs has more significantly triggered the construction of geopolitical narratives in international media. Practically,this paper offers empirical evidence and policy recommendations for the international strategic communication of China’s EV industry.Methodologically,it contributes a framework for analyzing the framing effects of international communication.更多还原