【摘要】 基于上海、广深、港澳的戏剧观众调研数据，可以深入探究女性观众高戏剧消费频率背后的机制及其成因。女性忠实观众比普通观众对戏剧的偏好更加理性，男性忠实观众则比普通观众对戏剧的偏好更加感性，这表明戏剧消费契合女性感性特征的预设仍有待商榷。更多还原

【Abstract】 Based on survey data from theatre audiences in Shanghai, Guangzhou, Shenzhen, Hong Kong and Macao, this study explores why female audiences attend theatre more often, focusing on socioeconomic status and gender socialization. Women’s higher education helps them meet the cultural-capital threshold; they often choose theatre to meet spiritual needs. Compared with casual female audiences, loyal female audiences show more rational preferences, while loyal male audiences show more emotional preferences than casual male audiences. This suggests that linking theatre consumption with women’s emotional traits remains debatable.更多还原