【摘要】 文章以“三苏文化”为基础，以“三苏祠”为代表，通过走访调查，查阅文献及实地考察等方式，深入剖析三苏文化，提取出代表元素，并将这种文化抽象出来实体化，将传统艺术与现代价值观，艺术趋向结合做创新，打造文创产品。采用传统非遗拼布、植物染工艺，为三苏祠开发具有代表性的、符合大众审美的、具有实用价值的伴手礼。通过将三苏文化的精神内涵与现代设计理念相结合，设计出的伴手礼不仅能够成为传播三苏文化的载体，有助于保护和传承非物质文化遗产，还能激发消费者对传统文化的兴趣和认同，为当地带来经济效益，促进文化与经济的双重发展。随着人们对传统文化价值认识的提升，类似的文化产品设计将有更广阔的发展空间，有望成为推动地方经济和文化复兴的重要力量。更多还原

【Abstract】 This paper takes "Three Su Culture" as the basis and "Three Su Ancestral Hall" as the representative, analyzes the Three Su Culture in depth by visiting and investigating, consulting literature and field investigation, extracts the representative elements, and abstracts and materializes this culture, and creates innovation by combining the traditional art with modern values and art tendency, and creates cultural and creative products. Combine traditional art with modern values and art tendency to make innovation and create cultural and creative products. Adopting traditional non-heritage quilting and plant dyeing techniques, we will develop representative, aesthetically pleasing, and practically valuable handmade gifts for the Sansu Temple.By combining the spiritual connotation of Sanshu culture with modern design concepts, the designed accompanying gifts can not only become a carrier for spreading Sanshu culture and help protect and pass on the intangible cultural heritage, but also stimulate consumers’ interest in and recognition of traditional culture, bring economic benefits to the local area, and promote the dual development of culture and economy. As people’s understanding of the value of traditional culture improves, similar cultural product design will have a broader space for development, and is expected to become an important force in promoting local economic and cultural revitalization.更多还原