【摘要】 随着全球化进程的加速与国际旅游市场的复苏，涉外导游作为连接中外文化的核心纽带及传播中国文化的重要载体，其跨文化交际能力直接影响着旅游服务质量、游客体验乃至文化传播的成效。本研究以涉外导游为对象，构建了包含语言能力、非语言能力、交际策略、文化知识储备、跨文化认知与态度、跨文化技能及旅行社支持七个维度的调查问卷。通过对46份有效样本的实证分析，本研究旨在梳理当前涉外导游在跨文化交际实践中的核心不足，并从导游个体（交际能力、跨文化能力、职业素养）与旅行社支持两大层面，提出系统且具有针对性的提升策略。研究成果期望为涉外导游的专业能力培养提供实践指引，亦为旅游业的高质量发展与文化传播效能的提升提供理论支撑。更多还原

【Abstract】 The intercultural communicative competence of international tour guides directly affects the quality of tourism services, the tourist experience, and the effectiveness of cultural transmission. This study develops a questionnaire based on seven dimensions:language competence, non-verbal competence,communication strategies, cultural knowledge, intercultural cognition and attitudes, intercultural skills, and travel agency support. Through an empirical analysis of 46 valid responses, the research aims to identify the core deficiencies in the current intercultural communication practices of these guides. Furthermore, it proposes systematic and targeted strategies for improvement at two levels:the individual guide(covering communicative competence, intercultural competence, and professionalism) and institutional support from travel agencies. The findings are expected to offer practical guidance for the professional development of international tour guides and provide theoretical support for the high-quality development of the tourism industry and the enhancement of cultural communication effectiveness.更多还原