【摘要】 2024年7月18日，中国共产党第二十届中央委员会第三次全体会议通过了《中共中央关于进一步全面深化改革推进中国式现代化的决定》，明确提出“加快构建中国话语和中国叙事体系，全面提升国际传播效能”的要求。李子柒的短视频作品通过讲述中国故事的话语叙事方式，传播以“世外桃源”为核心的中华优秀传统文化，取得显著成效。她的短视频作品图像符号对外模仿《桃花源记》等文学作品文字语言的话语表达，扎根于传统文化的场景化呈现之中；对内与文字语言相互文饰，创造传统文化的美学体验空间，助推中华优秀传统文化在国际传播中从“可见”到“可想”再到“可感”的转变和升级，从而有效地提升了传统文化国际传播的效能。更多还原

【Abstract】 On July 18,2024,the Third Plenary Session of the 20 th Central Committee of the Communist Party of China adopted“Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese Modernization”,explicitly calling for “accelerate the construction of a Chinese discourse and narrative system and comprehensively enhance the effectiveness of international communication”. Li Ziqi’s short video works have achieved remarkable results in spreading the traditional Chinese culture centering on the “Shangri-La” ideal by telling Chinese stories through discourse and narrative. Her short video works imitate the textual language of literary works such as “The Peach Blossom Spring” in terms of visual symbols,rooted in the scene-based presentation of traditional culture,and complement each other with textual language internally,creating an aesthetic experience space of traditional culture. This facilitates the transformation and upgrading of traditional culture in international communication from “visibility” to “imaginability” and finally to “tangibility”,thereby effectively enhancing the effectiveness of international communication of traditional culture.更多还原