【摘要】 风险如何在传播中作为一种“过程性的存在”,传播修辞学如何从传统的“话语分析工具”转变为“风险生产过程的理论透镜”。基于本体主义视角重新界定“风险本体”即传播中动态生成的“风险状态”,可将传播修辞学“四大问题域”作为理论框架，以缅北诈骗报道为样本，分析修辞如何从编码工具演变为风险本体的生产装置。基于不同修辞动机生成“可见的普遍风险”,修辞情景和语法共构“风险切身感知”,修辞批评勾连深层社会危机，建构“风险认知”的闭环，推动风险状态经历“脱域化—情感化—社会化”的演变路径。具体而言，系统化的主题嵌套构建了自我强化的风险认知网络，语言功能的协同激活形成完整的意义闭环，隐喻系统的自反演化催生了次级风险。三者共同作用，使风险超越具体经验，成为可讨论、可感知、可共鸣的社会危机，修辞由此成为风险现实的认知基础设施。更多还原

【Abstract】 How Risk Functions as a “Processual Existence” in communication transforms communication rhetoric from a traditional “Discourse Analysis Tool” into a “Theoretical Lens for Risk Production”? This study, grounded in an ontological perspective, redefines the “risk ontology” as the dynamically generated “risk state” within communication.Utilizing Professor Liu Tao’s theoretical framework of the “four major problem domains” in communication rhetoric and taking coverage of fraud in northern Myanmar as a case study, it analyzes how rhetoric evolves from a coding tool into a production apparatus for the risk ontology.Driven by diverse rhetorical motivations, rhetoric generates “visible universal risks.” Rhetorical situations and grammar co-construct the “embodied perception of risk, ” while rhetorical criticism articulates deep-seated social crises, thereby constructing a closed loop of “risk cognition.” This process propels the risk state through an evolutionary path of “disembedding-emotionalization-socialization.” Specifically, systematic thematic nesting builds self-reinforcing risk cognition networks.The synergistic activation of linguistic functions forms a complete circuit of meaning.The self-reflexive evolution of metaphorical systems catalyzes secondary risks.Collectively, these mechanisms elevate risk are beyond concrete experience, transforming it into a discussible, perceptible, and resonant social crisis.Consequently, rhetoric becomes the cognitive infrastructure of the risk reality.更多还原