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镜像与困境:人工智能时代的那喀索斯——重读麦克卢汉经典《理解媒介》

Mirror and Dilemma:Narcissus in the Age of Artificial Intelligence——Re-reading Marshall McLuhan’s Understanding Media

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【作者】 周文; 于佳冰;

【Author】 ZHOU Wen;YU Jiabing;

【机构】 中国传媒大学电视学院; 中国传媒大学;

【摘要】 麦克卢汉的经典著作《理解媒介》曾以天才式的超前预言而享誉世界,但过去的研究大多集中在媒介即信息、信息时代、地球村等前瞻性见解,却少有人关注他对古希腊那喀索斯神话的重新解读。麦克卢汉指出,技术是人的延伸,同时会导致人的自我截除,并陷入对技术镜像的麻木性自恋与主体性消解的危机。在人工智能、人形机器人、基因编辑等技术突飞猛进的今天,人类从个体到整体都在前所未有地延伸自我和制造镜像,以致不得不面临未来人类将何以为人的终极困境。麦克卢汉认为,通过艺术和人文精神的抵抗,人类才能在技术狂潮中找到真实的自我与存在的意义。

【Abstract】 Marshall McLuhan’s classic work Understanding Media earned worldwide acclaim for its prophetic insights,yet most previous scholarship has focused on his forward-looking notions,such as "the medium is the message" the "information age" and the "global village",while paying little attention to his reinterpretation of the Narcissus myth from ancient Greece.McLuhan contends that technology functions as an extension of human faculties,but simultaneously entails a form of self-amputation,plunging humanity into a state of narcissus-like numbness and a crisis of subjectivity through fascination with its own technological mirror image.In today’s era of rapid advances in artificial intelligence,humanoid robotics,and genetic editing,humanity-both individually and collectively—has been extending itself and fabricating mirror images to an unprecedented degree,thereby confronting the ultimate question of what it means to be human in the future.McLuhan argues that only through the resistance afforded by art and the humanistic spirit can humankind rediscover its authentic self and the meaning of existence amidst the overwhelming tide of technological development.

  • 【文献出处】 新闻传播学刊 ,Journal of Journalism and Communication , 编辑部邮箱 ,2025年04期
  • 【分类号】G206
  • 【下载频次】71
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