【摘要】 春节作为中国最重要的传统节日之一，被列入人类非物质文化遗产代表作名录，是中华文化对外宣传的重要契机。共情传播强调情感共鸣，构建了知识生产、语言转换和共情传播三重传播分析框架，是解决跨文化传播中“对空言说”的有效路径。该文以“春节”文化元素外宣为例，探讨共情传播视域下文化外宣翻译策略对于其他文化外宣的启示作用。从文化认同、语言习惯和传播方式三个层面，通过列举相关的翻译示例，探析外宣翻译中文化元素的常用翻译策略，如直译、意译、释译、改译和音译等，为促进跨文化共情传播和提升文化外宣翻译质量提供借鉴。更多还原

【Abstract】 As one of the most important traditional festivals in China, its inscription on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity presents a pivotal opportunity for China’s cultural diplomacy. Empathetic communication, emphasizing emotional resonance, establishes a tripartite analytical framework comprising knowledge production, linguistic conversion,and empathetic transmission, which can serve as an effective solution to one-way communication in cross-cultural dissemination.Therefore, taking the English translation of the Spring Festival’s cultural elements as an example to explore the translation strategies for cultural diplomacy from the perspective of empathetic communication can serve as an inspiration for other cultural promotion efforts. This study explores translation strategies at three levels—cultural identity, linguistic conventions, and communication approaches. Moreover, it analyzes common translation strategies for cultural elements in international publicity through illustrating relevant translation examples, such as literal translation, free translation, interpretative translation, adaptive translation, and transliteration. The findings aim to provide insights for fostering cross-cultural empathetic communication and enhancing the quality of cultural diplomacy translation.更多还原