【摘要】 先秦时期，学术思想活跃，形成了“百花齐放、百家争鸣”的局面。以儒家“文质彬彬”的造物思想为理论基础，对原典文本进行阐释，结合视觉设计中“内容与形式”“功能与审美”的对立统一关系，分析当下设计实践中存在的“重文轻质”与“重质轻文”的失衡现象，进而探讨“文质彬彬”造物智慧对当代设计的启示。研究认为，“文质彬彬”所强调的“文质”统一观，能为当代视觉设计在形式与功能辩证统一、视觉表意的深层文化建构等层面提供理论支撑与实践路径，助力视觉设计在数字化与商业化浪潮中实现文化传承。更多还原

【Abstract】 During the pre-Qin period, academic thoughts flourished, giving rise to a situation of "a hundred flowers blooming and a hundred schools of thought contending". Based on the creation thought of Confucian "Harmonious Integration of Form and Substance" as the theoretical basis, this paper interprets classical texts, combines the dialectical unity of "content and form" and "function and aesthetics" in visual design, analyzes the imbalance between "emphasizing form over substance" and "emphasizing form over substance" in current design practice, and then discusses the enlightenment of "Harmonious Integration of Form and Substance" creation wisdom on contemporary design. The research holds that the "form and substance" unity view emphasized by "Harmonious Integration of Form and Substance" can provide theoretical support and practical path for contemporary visual design in terms of the dialectical unity of form and function and the deep cultural construction of visual expression, so as to help visual design realize cultural inheritance in the wave of digitalization and commercialization.更多还原