【摘要】 数字经济时代，互联网平台企业是数字经济发展的重要引擎，数据是互联网平台企业发展的核心要素，对互联网平台企业的数据资产进行估值具有重要意义。本文首先梳理了国内5类互联网平台企业的数据类型和数据价值货币化形式；其次设计了基于数据价值货币化视角的互联网平台企业数据资产估值方法，以研发费用和管理费用衡量互联网平台企业的数据资产投资额，采用前瞻利润模型估计数据资产折旧率，使用永续盘存法测算数据资产价值；最后选取9个国内具有代表性的互联网平台企业，测算这些企业的数据资产价值。研究发现，互联网平台企业的数据资产在其扩展后的资产中已经占有不可忽视的份额，且增长迅速，但不同类型平台的数据资产折旧率存在较大差异，且数据资产存在增值情况，即其折旧率可以为负值。更多还原

【Abstract】 In the era of the digital economy, internet platform companies(IPCs for short) serve as a crucial engine driving the economic development, and data is the core element for the growth of IPCs. Therefore, valuing the data assets is of significant importance for IPCs. This paper first outlines the types of data and the forms of data value monetization for five categories of IPCs in China. It then designs a method for valuing data assets from the perspective of data value monetization, using research and development expenses and general administrative expenses to measure the investment in data assets of IPCs, employing a forward-looking profit model to estimate the depreciation rate of data assets, and the perpetual inventory method to calculate the value of data assets. Finally, the study selects nine representative domestic IPCs to measure their data asset value. It is found that the value of data assets for IPCs accounts for a significant and rapidly growing share of their expanded overall assets, though there are considerable differences in the depreciation rates of data assets among different types of platforms. Moreover, the study identifies the phenomenon of data assets appreciation, indicating that their depreciation rates can be negative.更多还原