【摘要】 随着媒体融合进程的持续推进，企业品牌传播的构建和传播环境都发生了显著变化，如何借力融媒体时代的优势推动企业品牌建设向纵深发展是企业需要面对的重要课题。国企承担着助力经济建设和文化输出的双重使命，以融媒体赋能国企品牌传播是顺应时代发展的迫切需求。本文以国网江苏省电力有限公司为案例对象，梳理其融媒体品牌传播现状，包括苏电媒体融合平台的“两联三全”工作机制、多维度运作模式等，总结其品牌宣传的成效，并从任务目标和组织架构、人力资源、技术潜能和融媒体传播话语创新能力等方面为国企融媒体品牌传播提出了对策建议，以期为国企品牌建设与管理提供参考。更多还原

【Abstract】 With the continuous advancement of media convergence, significant changes have occurred in the construction and communication environment of enterprise brand communication. How to leverage the advantages of the multimedia era to promote the in-depth development of enterprise brand building is an important issue that enterprises need to face. State-owned enterprises bear the dual mission of assisting economic construction and cultural output. Empowering state-owned enterprise brand communication with multimedia is an urgent need to adapt to the development of the times. Taking Jiangsu Power as the example, this paper sorts out its multimedia brand communication status, including the "two connections and three fulls" working mechanism and multi-dimensional operation mode of the SuDian media convergence platform, summarizes the effectiveness of its brand promotion, and proposes countermeasures and suggestions for state-owned enterprise multimedia brand communication from aspects such as task goals and organizational structure, human resources, technical potential, and multimedia communication discourse innovation capabilities, providing references for the brand building and management of state-owned enterprises.更多还原