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基于数据驱动的烟草零售点合理布局策略研究
Research on Data-Driven Strategies for the Rational Layout of Tobacco Retail Outlets
【摘要】 烟草专卖零售点的合理布局和规划对烟草专卖的监管、卷烟市场秩序的维护及社会公共健康的保障具有重要意义。但专卖零售点的合理规划和零售许可证的精准投放面临诸多挑战。一方面,专卖零售点的数量和位置受多因素影响,包括:辖区内人口数量、交通状况、居民消费能力、烟草消费习惯等,使得卷烟市场的评估难以精准地进行;另一方面,随着城市中心的转移和人口迁徙,专卖零售点的布局和规划也应随之改变。为实现烟草专卖零售点的合理布局,本文探讨了基于现有零售户地理位置信息、订单数据、零售许可证申请量等数据制定不同层级的零售点布局策略的可行性,并通过以上数据设置烟草专卖零售许可证合理布局的可量化标准,再结合网格优化策略,最终达到量化合理布局零售点的目的。
【Abstract】 The rational layout and planning of tobacco monopoly retail outlets are of great significance to the supervision of tobacco monopoly,the maintenance of the cigarette market order,and the protection of public health.However,the rational planning of monopoly retail outlets and the precise allocation of retail licenses face many challenges.On the one hand,the number and location of monopoly retail outlets are influenced by various factors,including:the population within the jurisdiction,traffic conditions,consumer capacity of residents,and tobacco consumption habits,making it difficult to accurately assess the cigarette market;on the other,with the shift of city centers and population migration,the layout and planning of monopoly retail outlets should also change accordingly.To achieve a rational layout of tobacco monopoly retail outlets,this paper discusses the feasibility of formulating retail outlet layout strategies at different levels based on existing geographical information of retail households,order data,and the volume of retail license applications,and sets quantifiable standards for the rational layout of tobacco monopoly retail licenses through the above data.Finally,by combining grid optimization strategies,the goal of quantifying the rational layout of retail outlets is achieved.
【Key words】 data-driven; tobacco retail outlets; rational layout strategies; quantifiable standards;
- 【文献出处】 数字通信世界 ,Digital Communication World , 编辑部邮箱 ,2025年05期
- 【分类号】F721
- 【下载频次】12