【摘要】 生态旅游作为绿色低碳产业，在自然保护地资源可持续利用与生态文明建设中具有重要战略价值。文章采用文本分析法系统解析2019年6月以来中央及各部委发布的46份相关政策文件，探讨新质生产力赋能自然保护地生态旅游发展的路径。结果显示：（1）生态旅游是自然保护地资源利用的核心方式，涉及空间布局、运营管理、业态形式及功能目标等多维度政策部署，但尚未形成完整的“生态旅游生产力”驱动的创新发展体系；（2）数智时代生态旅游发展面临理念贯彻、机制适应、发展滞后3大关键问题，其背后折射出劳动对象、劳动资料及劳动者的整体性失衡；（3）基于新质生产力三要素，围绕“生态旅游生产力”，提出以数智化技术拓展生态旅游资源空间利用（新劳动对象），以智能化生产工具提升产业运营效率（新劳动资料），以创新型高素质人才为生态旅游注入持续动力（新劳动者）3条赋能路径。文章在厘清新质生产力与自然保护地生态旅游的关系基础上，创造性提出“生态旅游生产力”这一概念，进而提出发展路径，为自然保护地生态旅游可持续发展规划与政策优化提供了参考。更多还原

【Abstract】 Ecotourism, a green and low-carbon industry, is vital for sustainable use of resource in natural protected areas and ecological civilisation. This study analyses 46 policy documents from the central government and ministries since June 2019 using textual analysis. It explores how new quality productive forces empower ecotourism development in protected areas. Findings show:(1) ecotourism is a core approach for resource utilisation, involving spatial planning, operations, business formats, and goals, but an innovation-driven development system powered by “ecotourism productivity” remains unestablished;(2) Policy analysis reveals three critical challenges in ecotourism development during the digital-intelligence era: conceptual implementation, mechanism adaptation, and developmental lag, which can be categorised as issues with labour objects, tools, and workers;(3) Based on the three elements of new quality productive forces, three pathways are proposed: using digital technologies to expand resource use(new labour object), applying intelligent tools to boost efficiency(new labour tools), and training talent with ecological and innovative skills for sustained growth(new labourer). By clarifying the relationship between new-quality productive forces and ecotourism in protected natural areas, this paper innovatively introduces the concept of“ecotourism productivity” and offers development pathways, guiding sustainable ecotourism planning and policy optimisation in ecotourism within protected areas.更多还原