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“讲好文化故事”:拟剧理论视角下地方性体育赛事的文化叙事机制

“Telling compelling cultural stories”: Cultural narrative mechanism of local sports events from the perspective of dramaturgical theory

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【作者】 漆家进张孟然叶琳鑫杨占东厉新建

【Author】 Qi Jiajin;Zhang Mengran;Ye Linxin;Yang Zhandong;Li Xinjian;School of Recreational Sports and Tourism, Beijing Sport University;School of Tourism Sciences, Beijing International Studies University;Research Center for Beijing Tourism Development;

【通讯作者】 杨占东;

【机构】 北京体育大学体育休闲与旅游学院北京第二外国语学院旅游科学学院北京旅游发展研究基地

【摘要】 举办体育赛事为地方树立文化形象、开展对外文化传播提供了重要契机,梳理地方性体育赛事的文化叙事机制有助于地方“讲好文化故事”。文章基于拟剧理论“故事化、戏剧化”的视角,以湖南省首届登山大会为案例,采用参与式观察、深度访谈、直播视频及新闻文本主题分析的研究方法,探讨地方性体育赛事的文化叙事机制。研究发现:(1)一次地方性体育赛事是一台“文化戏剧”,包括演员叙事、舞台叙事、剧本叙事、剧幕叙事和观众叙事5种叙事类型。(2)演员通过角色、行为、情绪和意志开展“表演化”的文化叙事;舞台借助空间与布景推动“象征化”的文化叙事;剧本依托主题和故事完成“故事化”的文化叙事;剧幕利用媒介和视角达成“精饰化”的文化叙事;观众通过在场与线上互动实现“互动化”的文化叙事。(3)最终,剧本作为叙事逻辑、演员和观众作为叙事主体、舞台作为叙事载体、剧幕作为叙事媒介,它们在层层关联、相互补充的关系中共同建构起地方性体育赛事的文化叙事机制模型。研究创新性地提出了“体育赛事文化戏剧”理论框架,可为“讲好地方文化故事”“构建体育赛事叙事体系”和文体旅融合发展提供理论参考。

【Abstract】 Hosting sports events is an important opportunity for local governments to establish a cultural image and engage in culture outreach. Understanding the cultural narrative mechanism of local sports events is helpful for local governments to “telling compelling cultural stories”. Taking the first mountaineering conference in Hunan Province as an example, this paper discusses the cultural narrative mechanism of local sports events from the perspective of “storytelling and dramatization” of the dramaturgical theory, based on participatory observation, indepth interview, thematic analysis of live video and news texts methods. The findings are as follows:(1) A local sports event can be regarded as a“ cultural drama”, structured around five narratives types: actor narrative, stage narrative, script narrative, act narrative and audience narrative.(2) Actors carry out“ performative” cultural narration through their roles, behaviors, emotions and wills; the stage promotes “symbolic” cultural narrative with the help of space and scenery design; the script relies on the theme and story to complete the “story-based” cultural narrative; the act uses media and perspectives to achieve a“ refined” cultural narrative; the audience realizes “interactive” cultural narrative through on-site and digital interactions.(3) Finally, the script serves as narrative logic, the actors and audience as narrative subjects, the stage as narrative carrier, and the drama as narrative media, all of which together construct the cultural narrative mechanism model of local sports events in a layer-by-layer correlation and complementary relationship. The research innovatively puts forward the theoretical framework of “cultural drama of sports events”, which can provide theoretical reference for “telling compelling local cultural stories”,“ constructing narrative system of sports events” and the integrated development of culture, sports and tourism.

【基金】 国家社会科学基金重大项目(24&ZD213);中央高校基本科研业务费专项资金资助课题(2025KSH03)
  • 【文献出处】 中国生态旅游 ,Journal of Chinese Ecotourism , 编辑部邮箱 ,2025年04期
  • 【分类号】G808.2
  • 【下载频次】136
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