【摘要】 探索双钻模型在鄱阳湖生态文化主题文创产品设计中的应用潜力，本研究构建了KJ-AHP-VIKOR在双钻模型的混合决策方法框架，在迎合“体验式”文创消费趋势的同时，促进鄱阳湖文化遗产传承和创新发展。本研究依托双钻模型框架，首先通过PEST分析扫描宏观环境，结合网络爬虫抓取消费数据与DeepSeek智能挖掘潜在需求，运用KJ法聚类形成设计洞察;继而构建AHP层次模型量化用户需求权重，明确优先级;方案生成阶段使用ij Mdourney发散创意，通过VIKOR多准则决策筛选最优方案;最终以Adobe l工具完成平面设计，Bender构建三维模型，并导入KIVICUBE搭建AR交互场景，实现文创从战略洞察到增强现实落地的全链路创新。设计鄱阳湖数智系列文创产品《鄱湖风物》，并采用李克特量表问卷调查进行验证评估。本研究证实，基于双钻模型的KJ-AHP-VIKOR集成方法创新了鄱阳湖文创设计方法论，从而丰富文化表达并提升产品市场竞争力，为区域性生态数智文创开发提供了可复制的技术路径和实践指导。更多还原

【Abstract】 This study proposes a novel KJ-AHP-VIKOR integrated decision-making framework within the Double Diamond Model,targeting the development of eco-cultural themed creative products in Poyang Lake. This approach aligns with experiential consumption trends while advancing the preservation,transmission,and innovation of regional cultural heritage. This study relies on the framework of the double-diamond model. Firstly,macro environmental opportunities are scanned through PEST analysis. Combined with web crawlers to capture consumption data and Deep Seek to intelligently mine potential demands,the KJ method is used for clustering to form design insights. Then,the AHP hierarchical model is constructed to quantify the weights of user demands and clarify the priorities. In the scheme generation stage,the divergent ideas of Midjourne are integrated,and the optimal direction is screened through VIKOR’s multi-criterion decision-making. Ultimately,the graphic design was completed with Adobe tools,the parametric 3D model was constructed with Blender,and the AR interaction scene was built with KIVICUBE,achieving full-chain innovation from strategic insight to the implementation of augmented reality. Shows that in response to the problems such as insufficient innovation in Poyang Lake’s cultural and creative products,the Poyang Lake Digital and intelligent series cultural and creative product "Poyang Lake Scenery" was created in combination with consumer demands. To verify the innovation and practicality of the cultural and creative products,a Likert scale questionnaire survey was adopted for evaluation. Through empirical research,it has been confirmed that the research method based on the double diamond model and the combination of KJ-AHP-VIKOR can innovate in the cultural and creative design methods of Poyang Lake,provide innovative ideas,thereby enriching cultural expression and enhancing the market competitiveness of products. To achieve the publicity effect of Poyang Lake’s ecological culture. It provides replicable technical paths and practical guidance for the development of regional ecological digital cultural and creative products.更多还原