【摘要】 借助形象创新设计和数媒技术，助力流失文物的文化传播与实体保护，激发大众对流失文物的感性认识和理性思考。研究了数字化传播的有效途径，分析了数媒技术与创新设计的融合创新方法。使用以提高公众对流失文物参与度为导向的研发思路，以商代鸮卣与商晚期鸮尊为例，进行从内涵联系、文物再设计形象到建模、3D打印、AR展示、表情包、博物馆文创产品落地探索等全流程方案设计。创作再设计模型及其衍生平面传播品。该方法可为流失文物创新设计和数字化传播提供参考。更多还原

【Abstract】 By leveraging innovative design and digital media technology,we can facilitate the cultural dissemination and physical protection of lost cultural relics,stimulating the public’s emotional understanding and rational thinking about these artifacts.The study explores effective pathways for digital dissemination and analyzes the integration and innovative methods of digital media technology and innovative design.Adopting a research and development approach aimed at increasing public engagement with lost cultural relics,the study takes the Shang Dynasty’s Owl-shaped Wine Vessel and the Late Shang Owl Zun as examples.It conducts a comprehensive process design from the intrinsic connections,redesign of the image of the cultural relics,to modeling,3D printing,AR exhibition,emoticon creation,and the development of museum cultural and creative products.Creating redesigned models and their derivative planar communication products.This method can provide a reference for the innovative design and digital dissemination of lost cultural relics.更多还原