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生成式AI背景下LOGO设计模式研究

STUDY ON LOGO DESIGN MODE IN THE CONTEXT OF GENERATIVE AI

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【作者】 邓琳陈登凯梁家琪

【Author】 DENG LIN;CHEN DENGKAI;LIANG JIAQI;

【机构】 西北工业大学工程实践训练中心西北工业大学机电学院

【摘要】 随着人工智能的发展,生成式AI为LOGO设计领域带来新活力。文章探索了生成式AI与传统LOGO设计模式融合的设计模式,分析其特点与应用前景,为LOGO设计领域创新发展提供参考。文章先阐述传统LOGO设计模式,包括其概念、核心理念、原则和基本步骤。再介绍生成式AI技术LOGO设计模式,基于两者各自的优缺点,构建融合两者的融合设计模式,秉持和谐共生与创新驱动原则,详述其实施流程,分析融合设计模式具有高效融合创意无限、精准定制满足个性化需求、智能优化提升设计质量、成本效益显著等特点,以及在品牌建设与推广、创意设计行业、数字化转型等方面的应用前景。结论表明文章研究为LOGO设计领域创新发展提供参考,虽有局限性,但为后续研究提供了方向。

【Abstract】 With the development of artificial intelligence,generative AI has brought new vitality to the LOGO design field.This paper explores the design mode of generative AI and traditional LOGO design mode,analyzes its characteristics and application prospects,and provides reference for the innovative development in the field of LOGO design.This paper first expounds the traditional LOGO design model,including its concepts,core concepts,principles and basic steps.Then introduce generative AI technology LOGO design mode,based on their respective advantages and disadvantages,build the fusion of fusion design mode,uphold the principle of harmonious coexistence and in novation drive,detailed the implementation process,analysis of fusion design mode has efficient fusion ideas,accurate customization meet personalized needs,intelligent optimization design quality,cost efficiency,and the brand construction and promotion,creative design industry,digital transformation of application prospects.The conclusion shows that the research provides reference for the innovative development of LOGO design field,and although it has limitations,it provides a direction forsubsequent research.

【基金】 2024年校级课程建设立项项目(项目编号:24GZ1337)
  • 【分类号】J524.4;TP18
  • 【下载频次】60
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