【摘要】 中华服饰文化是中华优秀传统文化的重要组成部分，如何更好地在新时代背景下对其进行传承与传播是重要命题。文章依托博物馆这一展陈叙事媒介，采用数据分析法和案例分析法，融合博物馆学、设计学、传播学等领域知识，思考博物馆在新时代背景下的职能转换及媒介传播问题，厘清博物馆推动文化传播背后的媒介拓展优势、数字科技融入、潮流文化现象、消费及社交空间转移等原因，进而聚焦博物馆职能转变的两大核心路径：借助叙事模式重构实现文物符号化转译及依靠数字化功能转型搭建传播架构。通过两大路径融合，构建既具博物馆专业特质又能契合当代传播生态的中华服饰文化创新传播体系，为传统文化的活态传承贡献可推广的博物馆解决方案。更多还原

【Abstract】 Chinese costume culture constitutes a vital component of China’s outstanding traditional heritage. How to better inherit and propagate it in the new era represents a significant proposition. This study leverages museums as narrative exhibition media, employing data analysis and case study methods while integrating knowledge from museology, design studies, and communication studies. It examines museums’ functional transformation and media communication challenges in the contemporary context, elucidating the underlying drivers for enhanced cultural dissemination through museums—including expanded media capabilities, digital technology integration, pop culture phenomena, and shifts in consumption and social spaces. The study then focuses on two core pathways for museum functional evolution: achieving symbolic translation of cultural relics through reconstructed narrative frameworks, and establishing new communication architectures via digital transformation. By synthesizing these dual pathways, the study constructs an innovative transmission system for Chinese costume culture that both preserves museums’ professional distinctiveness and aligns with contemporary communication ecosystems. This approach contributes replicable museum-based solutions for the living inheritance of traditional culture.更多还原