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“精致省”消费与青年自我身份建构的质性研究
A Qualitative Study on “Exquisite Frugality” Consumption and Youth Self-Identity Construction
【摘要】 在对16位实施“精致省”消费策略的青年进行访谈的基础上,运用扎根理论对获得的访谈资料进行分析,结果显示:“精致省”是当代青年充分运用消费智慧,在不降低生活质量的前提下追求最优性价比的理性消费实践,体现着当代青年对勤俭节约传统的批判继承与理性回归;青年在“精致省”的正向消费转换实践中推动着“利己-利他-互利”的消费道德格局的形成,实现了对自身主体价值探索的肯定,然而却也容易在对符号的非理性追逐中偏离自我身份定义与建构的意图,自我身份与社会角色产生混淆。因此,有必要采取适当措施以实现青年理性消费与自我身份建构的和谐统一。
【Abstract】 Based on interviews with 16 young people who adopt the “exquisite frugality” consumption strategy, this paper employs grounded theory to analyze the obtained interview data. The results show that “exquisite frugality” is a rational consumption practice in which contemporary young people fully utilize their consumption wisdom to pursue the optimal cost-effectiveness without reducing the quality of life. It reflects the critical inheritance and rational return to the traditional virtue of frugality among today’s youth. In the positive consumption transformation practice of “exquisite frugality”, the youth promote the formation of a consumption ethical pattern of “self-interest-altruism-mutual benefit”, affirming their exploration of personal value. However, they are also prone to deviating from their intended self-identity definition and construction in the irrational pursuit of symbols, resulting in confusion between self-identity and social roles. Therefore, it is necessary to take appropriate measures to achieve the harmonious integration of rational consumption and self-identity construction among youth.
【Key words】 youth; consumption; “exquisite frugality”; identity construction; qualitative study;
- 【文献出处】 山东青年政治学院学报 ,Journal of Shandong Youth University of Political Science , 编辑部邮箱 ,2025年06期
- 【分类号】C913.5
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