【摘要】 随着新能源汽车市场渗透率提升及中端车型消费需求增长，汽车内饰体验成为用户满意度关键因素。研究基于用户体验三层次理论，针对门饰板扶手存在的感官体验不足、操作便捷性差及情感体验缺失问题，构建驾驶场景用户旅程图挖掘需求痛点，并通过KANO模型问卷量化分析用户需求属性后，进行功能优先级分类，提出优化方案并进行设计实践，为中端车型提供了功能与情感平衡的设计范式。更多还原

【Abstract】 With the increasing penetration rate of the new energy vehicle market and the growing consumer demand for mid-range vehicles,the interior experience of cars has become a key factor in user satisfaction.This study is based on the three-level theory of user experience,addressing the issues of insufficient sensory experience,poor operational convenience,and lack of emotional experience in door trim armrests.We constructed a user journey map for driving scenarios to identify pain points in user needs.And through a quantitative analysis of user demand attributes using the KANO model questionnaire,we classified functional priorities,proposed optimization solutions,and conducted design practices,providing a design paradigm that balances functionality and emotion for mid-range vehicles.更多还原