【摘要】 根据专业背景及肤质类型招募20～45岁受访者，通过线下焦点小组访谈法分别开展了9组毛孔焦点小组访谈。研究了基于受试人群基本信息、毛孔认知及毛孔改善3个方面的内容，包括自述皮肤问题、毛孔问题诱因认知、完美毛孔及问题毛孔认知、毛孔伴随后果认知、毛孔问题与年龄关系认知、毛孔问题自我改善方式、产品选择及使用习惯、毛孔护理产品关注点等，收集了杭州与北京两地样本共计71例。结果表明，无化妆品专业背景的受访者更易忽略不良护肤方式对毛孔的影响，且由于缺乏毛孔问题系统认知，毛孔护理产品选择缺乏针对性。不计专业背景，大多数受访者更追求毛孔护理短期效果，忽略日常及长期改善，且更看重毛孔护理产品功效，接受对皮肤产生的轻微刺激。更多还原

【Abstract】 Interviewees aged 20～45 years old were recruited according to professional background and skin type,and 9 groups of pore focus group interviews were conducted by offline focus group interview method.The basic information,pore cognition and pore improvement of interviewees were studied,including self-reported skin problems,causes of pore problems,cognition of perfect pore and problem pore,cognition of associated consequences of pore,cognition of the relationship between pore problems and age,self-improvement ways of pore problems,product selection and usage habits,focus of pore care products,etc.A total of 71 samples were collected from Hangzhou and Beijing.The results showed that interviewees without cosmetic professional background were more likely to ignore the impact of bad skin care methods on pores,and due to the lack of systematic awareness of pore problems,the selection of pore care products was not targeted.Regardless of professional background,most interviewees pursue the short-term effect of pore care,ignore daily and long-term improvement,pay more attention to the efficacy of pore care products,and accept minor irritation to the skin.更多还原