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齐齐哈尔文旅融合高质量发展路径探析

Exploration of the High-quality Development Path of Cultural and Tourism Integration in Qiqihar

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【作者】 王宇航于佳宾

【Author】 WANG Yu-hang;YU Jia-bin;Department of Cultural Management, Shanghai Publishing and Printing College;College of Teacher Education, Qiqihar University;

【机构】 上海出版印刷高等专科学校文化管理系齐齐哈尔大学教师教育学院

【摘要】 文旅深度融合是促进文化和旅游协同高质量发展的重要途径,体现了国家发展理念和价值导向的全面跃升,能够有效推进我国经济社会高质量发展。通过对齐齐哈尔文旅融合高质量发展存在的主要问题进行归纳分析,提出了强化营销宣传推介,持续提升公共服务效能;准确定位消费需求,有效开发文旅融合产品;全面持续深化改革,不断完善体制机制建设;激发创意产品融合,积极推进数据治理工作;优化细化政策供给,加强人才的培养与引进等高质量发展的实践路径。

【Abstract】 The deep integration of cultural and tourism is an important way to promote the coordinated high-quality development of culture and tourism, which reflects the overall leap of the national development concept and value orientation, and can effectively promote the high-quality development of China’s economy and society. Through the systematic elaboration of the main problems existing in the high-quality development of Qiqihar cultural and tourism integration, it is proposed to strengthen the marketing promotion and continuously improve the efficiency of public services; accurate positioning of consumer demand, effective development of cultural and tourism integration products; comprehensively and continuously deepen reform, and constantly improve institutional construction; stimulate the integration of creative products and actively promote data governance; optimize and refine policy supply, strengthen the training and introduction of talents and other practical paths.

【基金】 黑龙江省哲学社会科学研究规划项目:新时代大学生筑牢中华民族共同体意识培育路径研究(21MZB098);2025年度上海市教育科学研究项目:职业技能竞赛与课程教学融合的机制与路径研究(C2024161);上海出版印刷高等专科学校2024年度高层次人才科研启动基金项目:国外吸收人才政策及做法研究(2024RCKY20);齐齐哈尔市哲学社会科学研究规划项目:高质量发展视阈下齐齐哈尔市文旅融合发展路径研究(QZSX2024YB37)
  • 【文献出处】 齐齐哈尔大学学报(哲学社会科学版) ,Journal of Qiqihar University(Philosophy & Social Science Edition) , 编辑部邮箱 ,2025年01期
  • 【分类号】G127;F592.7
  • 【下载频次】52
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