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社会结构位置如何影响网络平台依赖类型?——可及性限制与惯习约束
How Social Structural Position Shapes Online Platform Dependency?——Accessibility Constraints and Habitual Constraints
【摘要】 本研究通过对“上海市在职青年社会心态调查(2022)”的数据分析发现,经济资源与数字素养层面的可及性限制对网络平台使用沟的解释都较为有限。相较而言,资产与收入相对水平的组合类型对人们依赖何种类型的网络平台存在显著影响。相较于低收入低资产青年,高收入低资产青年更倾向依赖娱乐型平台,低收入高资产青年更倾向依赖新闻资讯型平台,高收入高资产青年则更倾向依赖公共讨论型平台、更不依赖社交型平台。不同财富结构会将个体置于围绕闲暇、压力、动机等多重面向的需求情境,从而带来人们在线信息活动上的惯习差异。本研究的发现凸显出数字不平等的形成与深化并不仅仅是一种可及性限制问题,也是一种结构化的需求与惯习问题,从而进一步揭示了超越资源多寡这一传统序次逻辑来审视数字鸿沟的迫切性。
【Abstract】 By analysing the data from the “Survey on Social Mentality of Employed Youth in Shanghai(2022)”, this paper finds that, firstly, the explanation of this usage gap is relatively limited when considering the constraints on access related to economic resources and digital literacy. Among them, neither income nor assets have a significant effect on the types of online platforms that young people rely on; while the differences in education level can partially explain the differentiation in reliance on public discussion platforms and entertainment platforms, they can not adequately explain the difference in reliance on social platforms and news information platforms. Secondly, in comparison, the type of online platforms people rely on is influenced by their own wealth structure under the combination of their own income and asset levels, compared with low-income and low-asset youth, high-income and low-asset youth are more likely to rely on entertainment platforms, low-income and high-asset youth are more likely to rely on news information platforms, and high-income and high-asset youth are more likely to rely on public discussion platforms and less likely to rely on social platforms. Different wealth structures place individuals in multiple demand situations around leisure, stress, and motivation, resulting in differences in habitual online information activities among individuals.The above findings highlight that the formation and deepening of digital inequality is not merely an issue of accessibility constraints but also a matter of structured demand and habitual practices, which underscores the urgency of moving beyond the traditional logic of resource disparities to examine the digital divide.
【Key words】 Usage Gap; Online Platform; Social Status; Accessibility Constraints; Habitual Constraints;
- 【文献出处】 全球传媒学刊 ,Global Journal of Media Studies , 编辑部邮箱 ,2025年04期
- 【分类号】G206;C912
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