【摘要】 在社会转型与旅游开发交织的背景下，云南普者黑旅游村呈现出典型的“半熟人社会”的结构特征。人情、礼节、节庆等非经济因素在村民内部交往中既承载地方文化情感，也逐渐成为维系关系且具备经济属性的重要资源；在与游客的互动中，这些因素又在结合市场逻辑条件下被策略性调动转化为获取信任与提升收益的手段。非经济因素在不同情境中表现出既具有情感维系功能又具备经济交换效力的二象性特征，并通过可感、可操作的形式在实践中显象。非经济因素并非传统的文化遗存，而是被行动者在制度变迁与社会重构中重新调动与赋予意义的实践资源。基于田野调查的经验基础与分析范式的经济人类学本土理论建构有益于突破“熟人—陌生人”二元划分的理论局限，深化对“半熟人社会”中非经济因素作用机制的理解。更多还原

【Abstract】 Against the backdrop of social transformation and tourism development, Puzhehei Tourist Village in Yunnan Province exhibits the structural characteristics of a typical "semi-acquaintance society". Non-economic factors such as human feelings, etiquette, and festivals not only carry local cultural emotions in the internal interactions among villagers but also gradually become important resources with economic attributes for maintaining relationships; in interactions with tourists, these factors are strategically mobilized and transformed into means to gain trust and increase profits under the condition of integrating market logic. Across different contexts, noneconomic factors manifest a duality, functioning both as emotional bonds and as vehicles for economic exchange, and become tangible and operable in practice. Rather than mere cultural remnants, these factors are actively reinterpreted and repurposed by actors amid institutional changes and social restructuring. The construction of indigenous theoretical frameworks in economic anthropology, which is based on fieldwork experience and provides an empirical basis and analytical paradigm, helps break through the theoretical limitations of the "acquaintancestranger" binary division and deepens the understanding of the mechanism of noneconomic factors in the "semi-acquaintance society".更多还原