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互动仪式空间下返乡创业青年参与乡村振兴的逻辑理路与实践进路——基于网络评论文本的考察

Logical and Practical Path for Young Entrepreneurs Returning to Their Hometowns to Participate in Rural Revitalization in the Interactive Ritual Space:An Investigation Based on Online Comment Texts

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【作者】 王紫玉赵秀凤

【Author】 WANG Ziyu;ZHAO Xiufeng;China University of Petroleum;

【通讯作者】 赵秀凤;

【机构】 中国石油大学(北京)

【摘要】 随着乡村振兴战略的持续推进和网络数字技术的发展应用,数字赋能越来越成为乡村振兴的动力与模式。在网络平台的新型互动仪式空间下,返乡创业青年发布相关话题视频,其他仪式成员进行评论点赞,形成景观化互动仪式,实现乡村振兴的数字赋能、媒介赋能与人才赋能。返乡创业青年以内外促生的情感逻辑、双向建构的身份逻辑、梯度指向的价值逻辑与联动保障的实践逻辑为逻辑机制,多重逻辑共同作用强化行动驱使。以要素供给、主体互联、空间并构为实践进路,多维路径系统推进提升返乡创业青年参与乡村振兴效能。

【Abstract】 With the continuous promotion of rural revitalization strategy and the development and application of network digital technology, digital empowerment has increasingly become the driving force and mode of rural revitalization. Under the new interactive ceremony space of the network platform, the returning entrepreneurial youth will release videos on related topics, and other ceremony members will comment and praise, forming a landscape interactive ceremony to realize the digital empowerment, media empowerment and talent empowerment of rural revitalization. The young people who return home to start businesses take the emotional logic of internal and external promotion, the identity logic of two-way construction, the value logic of gradient direction and the practical logic of linkage security as the logical mechanism, and the multiple logics work together to strengthen the action driving. With the supply of factors, the interconnection of subjects, and the integration of space as practical approaches, the multi-dimensional approach will systematically promote the effectiveness of returning entrepreneurial youth in participating in rural revitalization.

【基金】 教育部人文社科规划基金项目“多模态能源舆情话语的认知批评研究”(21YJA740055)
  • 【文献出处】 农业农村部管理干部学院学报 ,Journal of Administration and Management Institute of Ministry of Agriculture and Rural Affairs , 编辑部邮箱 ,2025年01期
  • 【分类号】D432.6;F323;F279.2
  • 【下载频次】15
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