【摘要】 近年来，随着进口牛羊肉价格持续走低，我国牛羊肉产业发展面临产能过剩、价格波动大、饲草成本高等挑战，亟须探索牛羊肉产业发展新路径。加快推进牛羊肉产业转型升级，数字赋能牛羊肉供应链绿色转型是一条可行路径。根据资源编排理论，数字化演进过程包括建构数字基础驱动绿色标准化、捆绑数字要素驱动绿色能力化和撬动数字边界驱动绿色品牌化。经过多年发展，内蒙古牛羊肉供应链虽然具备一定的数字化绿色转型基础，但是仍然存在数字技术应用水平不高、技术创新能力支撑不足、龙头企业带动作用不强、产业链整合与协同不佳、品牌保护与市场推广困难等制约瓶颈。应进一步强化政府推动、创新驱动、全链拉动和品牌带动，通过数字赋能促进内蒙古牛羊肉供应链尽快实现绿色转型。更多还原

【Abstract】 In recent years, with the low prices of imported beef and mutton, the beef and mutton industry has faced challenges such as overcapacity, large price fluctuations, and high forage costs. It is urgent to explore new paths and inject new impetus to accelerate the transformation and upgrading of the beef and mutton industry. The green transformation of digital empowered beef and mutton supply chain is a feasible path. According to the resource allocation theory, its digital evolution process includes constructing a digital foundation to drive green standardization, bundling digital elements to drive green capability, and leveraging digital boundaries to drive green branding. After years of development, the Inner Mongolia beef and mutton supply chain has a certain foundation for digital green transformation. However, there are still major bottlenecks such as low level of digital technology application, insufficient support for technological innovation, weak driving role of leading enterprises, insufficient integration and coordination of the industrial chain, and difficulties in brand protection and market promotion. It is necessary to further strengthen government promotion, innovation driven, full chain driven, and brand driven efforts, and promote the green transformation of the Inner Mongolia beef and mutton supply chain as soon as possible through digital empowerment.更多还原