【摘要】 由于经营理念陈旧保守，绍兴黄酒的先天优势并没有充分转化为产业的发展优势。绍兴黄酒企业迫切需要理清思路，采取科学的发展策略。本研究分别从黄酒的优势、挖掘黄酒悠久的历史文化用文化感染消费者、走高端化与大众化并行、走年轻化时尚化模式、挖掘黄酒是佐餐的佳品、绍兴黄酒产业需要科技创新的支撑进行分析总结，为黄酒产业高质量地发展提供科学依据和理论指导。更多还原

【Abstract】 Due to outdated and conservative business philosophy, the inherent advantages of Shaoxing Huangjiu have not been fully transformed into industrial development advantages. Shaoxing Huangjiu enterprises urgently need to clarify their thinking and adopt scientific development strategies. This study analyzes and summarizes the advantages of Huangjiu, explores the long history and culture of Huangjiu, infects consumers with culture, pursues both high-end and popularization, adopts a youthful and fashionable model,explores Huangjiu as a good companion to meals, and highlights the need for technological innovation in the Shaoxing Huangjiu industry, providing scientific basis and theoretical guidance for the high-quality development of the Huangjiu industry.更多还原