【摘要】 本文聚焦于甲骨文符号特征在文创产品设计中的创新应用探析。甲骨文作为商代文明的重要载体，不仅蕴含着独特的字形语法和汉字美学，更承载着中华文明的基因密码。然而当前设计普遍存在同质化与表层转译的问题。基于此，本研究提出三项创新策略：构建基于数字人文技术的分类体系，实现历史语境与现代审美的有机融合；通过形态学分析将甲骨文符号转化为当代设计语言，赋予文创产品深层的文化叙事能力；突破传统平面媒介的限制，运用交互技术构建沉浸式体验场景。希望可以推动设计形态多元发展，为文化遗产的当代活化提供方法论参考。更多还原

【Abstract】 This paper explores innovative approaches to integrating oracle bone script symbols into cultural and creative product design. Addressing prevalent homogenization and superficial translation issues, it proposes three strategies: leveraging digital humanities for a classification system that blends historical context with modern aesthetics; applying morphological analysis to transform symbols into contemporary design language, enhancing cultural storytelling; and utilizing interactive technology to create immersive experiences beyond traditional media. This aims to diversify design forms and offer methodological insights for revitalizing cultural heritage.更多还原