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农产品品牌视觉包装设计研究——以山海关大樱桃为例

Research on Visual Packaging Design of Agricultural Products Brand——Take Shanhaiguan Big Cherry as an Example

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【作者】 陈澳; 崔立明;

【Author】 CHEN Ao;CUI Li-ming;Changchun University of Technology;

【通讯作者】 崔立明;

【机构】 长春工业大学;

【摘要】 山海关大樱桃品牌视觉设计旨在突出产品的地域特色和高端品质,结合现代设计理念和传统文化元素,打造出新颖且富有吸引力的包装形象。包装整体色调选用红色和绿色,红色象征大樱桃的成熟和鲜美,绿色代表自然与健康,色彩搭配鲜明而协调,给人以视觉上的愉悦感。以大樱桃的图案作为主视觉元素,鲜艳欲滴的樱桃图案凸显产品的成熟度和鲜美度,吸引消费者的注意力。同时,通过精美的插画和现代简洁的排版设计,展示山海关大樱桃的优质特性,使消费者能够一目了然地了解产品的信息。

【Abstract】 Shanhaigou Big Cherry brand visual design aims to highlight the regional characteristics and high-end quality of products,combined with modern design concepts and traditional cultural elements,to create a novel and attractive packaging image.The overall color of the package is red and green,red symbolizes the maturity and freshness of the big cherry,green represents nature and health,and the color is bright and coordinated,giving people a sense of visual pleasure.With the big cherry pattern as the main visual element,the bright cherry pattern highlights the maturity and freshness of the product,attracting the attention of consumers.At the same time,through exquisite illustration and modern simple typographic design,the high quality characteristics of Shanhaiguan big Cherry are displayed,so that consumers can understand the product information at a glance.

  • 【分类号】TS206.2
  • 【下载频次】117
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