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个体旅游记忆的内容特征与情感反应
Still in Body,Recalling in Mind:Content Characteristics,Emotional Responses of Individual Travel Memories
【摘要】 个体旅游记忆作为旅游体验的结果表征,反映旅游者本质需求与情感变化,影响旅游者日常生活实践。文章从个体记忆视角出发,基于旅游出行受限现实情境,以疫情期间旅游者自述式记忆文本为数据来源,运用扎根理论编码提取个体旅游记忆内容范畴,并结合情感分析法探究旅游者情感反应。研究发现:(1)个体旅游记忆内容包含生活世界的记忆唤醒、交融世界的体验记忆认知与生活世界的忆后情感与体悟3个阶段。体验记忆认知受记忆建构影响,以游前出游动机与行程安排,游中美食美景、游客间互动及旅游安全,游后重游意愿表达为主;(2)个体旅游记忆的情感反应总体呈积极倾向,旅游者更愿意回忆积极的旅游记忆,忆后情感以高度积极情感为主;(3)情感反应类型可分为4类,即积极情感、积极的负面情感、消极情感和消极的正面情感,其中积极情感与积极的负面情感(美好、快乐、怀念、遗憾等)占主要部分。研究结果对全面认知旅游记忆、探究旅游本质、提升旅游产品与服务质量具有一定的启示意义。
【Abstract】 Individual travel memories, as representations of the outcomes of travel experiences, reflect the inherent needs and emotional changes of tourists, and influence their daily life practices. This article, from the perspective of individual memory, based on the constraints of tourism contexts and using selfnarrative memory texts of tourists during the pandemic as the data source, applies grounded theory coding to extract the content categories of individual travel memories. Additionally, this study combines sentiment analysis methods to explore tourists’ emotional responses. The study reveals the following findings:(1) The content of individual travel memories includes three aspects: the awakening of memories from the world of life, the experiential memory cognition of the blended world, and the post-memory emotions and insights of the world of life. In terms of experiential memory cognition, it highlights the expression of pre-travel motivations and itinerary arrangements, culinary delights and scenic beauty during the journey, interactions among tourists, tourism safety issues, and the willingness to revisit after the trip.(2) Overall, the emotional responses to recalling travel memories tend to be positive. Tourists prefer to recall positive travel memories, and the post-memory emotions are predominantly highly positive.(3) The types of emotional responses can be classified into four categories: positive emotions, positive negative emotions, negative emotions, and negative positive emotions. Among them, positive emotions and positive negative emotions(such as happiness, nostalgia, and regret) constitute the majority. The research findings have significant implications for comprehensive understanding of travel memories, exploring the essence of tourism, and enhancing the quality of tourism products and services.
【Key words】 individual memory; travel memory; content characteristics; emotional responses; grounded theory; sentiment analysis;
- 【文献出处】 旅游科学 ,Tourism Science , 编辑部邮箱 ,2025年07期
- 【分类号】F590
- 【下载频次】2892