【摘要】 景德镇作为千年瓷都,积淀了深厚的陶瓷文化,拥有丰富的历史文化资源。近年来,在城市化进程推进和文化产业政策推动下,景德镇实现了从“陶瓷工业重镇”到“文化创意之都”的转型。陶源谷作为景德镇国家陶瓷文化传承创新试验区重点打造的核心区之一,其艺术生活街区凭借独树一帜的陶瓷创意文化以及疗愈解压的体验内容,在社交媒体上引发热潮,成为名副其实的“网红”街区,于现实与网络空间的交汇处呈现出新的发展模式。通过对陶源谷艺术生活街区的空间布局、文旅融合、社交媒体传播等方面进行分析,探讨其如何实现“艺术生活化,生活艺术化”,将自身打造成为众多创意人才心中的“理想国”、广大游客眼中的“桃花源”,这对于理解艺术生活街区的发展规律、创新城市更新路径具有重要意义。更多还原

【Abstract】 As the millennium-old porcelain capital, Jingdezhen boasts a rich heritage of ceramic culture and abundant historical resources. In recent years, driven by urbanization and cultural industry policies, Jingdezhen has successfully transformed from a "major hub of ceramic industry" into a "city of cultural and creative industries." As one of the key zones within the National Ceramic Culture Inheritance and Innovation Pilot Area, Taoyuan Valley has emerged as a prominent "internet-famous" art-lifestyle district. Its distinctive ceramic-centered creative culture and therapeutic, stress-relieving experiences have gained widespread popularity on social media, presenting a new model at the intersection of physical and digital space. This paper analyzes the spatial organization, cultural-tourism integration, and media dissemination of the district, exploring how it embodies the fusion of art and everyday life. The case illustrates how Taoyuan Valley has been shaped into an "ideal utopia" for creative talents and a "peach blossom land" for visitors, offering important insights for understanding the development patterns of art-lifestyle districts and reimagining strategies for urban regeneration.更多还原