【摘要】 基于对文旅融合概念的梳理及文旅融合与改造类文创园内涵关系的探究,文章选取景德镇陶溪川作为优秀的案例展开文旅融合实际应用下的分析和研究,提出了以身份认同塑造为靶向、以文化活动促活力、注重园区可持续发展的改造类文创园的设计和运营策略,对我国文旅融合路径的探索及改造类文创园的建设和开发具有借鉴意义。更多还原

【Abstract】 Based on the combing of the concept of integration of culture and tourism and the exploration of the connotation relationship between this integration and the transformation of cultural and creative parks, this paper selects Taoxichuan in Jingdezhen as an excellent case to carry out analysis and research under the practical application of integration of culture and tourism, and puts forward the design and operation strategy of renovated cultural and creative parks based on identity shaping as the target, cultural activities to promote vitality, and sustainable development of the park. It has reference significance for the exploration of the integration path of culture and tourism in China and the construction and development of cultural and creative parks.更多还原