【摘要】 为了实现乡村振兴中的“产业兴旺”和“生活富裕”，就要打通农产品的产销渠道，电商平台的营销模式能推动农产品的生产和销售，助力乡村振兴。从优化高职院校电子商务专业课程体系（包括职业素养、基础技能、专业方向、群内拓展四类课程）、开展农村电商创新创业项目（涵盖视觉美工、网店运营、微营销、新媒体运营、线上客服、电商物流六大模块）、开发农村电商职业培训学习资源等方面进行农村电商人才培养路径的构建研究，以助力农村电商的发展。更多还原

【Abstract】 In order to achieve “industrial prosperity” and “life prosperity” in rural revitalization, it is necessary to open up the production and sales channels of agricultural products. The marketing model of e-commerce platforms can promote the production and sales of agricultural products and assist in rural revitalization. It conducts research on optimizing the curriculum system of e-commerce major(divided into four categories: professional literacy, basic skills, professional direction, and group expansion), carrying out rural e-commerce innovation and entrepreneurship projects(covering six modules: visual art, online store operation, micro marketing, new media operation, online customer service, and e-commerce logistics), and developing learning resources for rural e-commerce vocational training to promote the construction of a path for cultivating rural e-commerce talents, and assist in the development of rural e-commerce.更多还原