【摘要】 当前数字经济时代，高管数字化认知如何驱动绩效提升已成为企业转型变革的关键问题。基于2013—2023年沪深A股制造业上市公司样本，实证检验了高管数字化认知、数字能力构建与企业绩效之间的关系。研究发现：（1）高管数字化认知水平越高，企业长期价值绩效和短期经营绩效越好，且长期价值绩效的提升具有持续性。细分认知维度后，营销数字化认知最能提升长期价值绩效，生产数字化认知最能提升短期经营绩效。另外，当企业采取“单点突破”和“多点开花”数字化策略时，长期价值绩效显著提升。（2）从认知来源看，技术型高管在数字化认知构建中更偏向研发与生产，忽略了营销数字化认知对长期价值绩效的提升。从中介路径看，高管数字化认知能通过企业数字能力构建显著提升长期价值绩效和短期经营绩效。（3）在拓展性分析中，发现了适当组织冗余资源带给企业的战略灵活性、高管数字化认知带给高资本密集度企业的更强动态能力，以及国有企业更优的数字化顶层设计与非国有企业更强的数字化应用能力。研究揭示了高管数字化认知对企业绩效的转化机制，为推动企业数字化转型提供了理论参考与实践启示。更多还原

【Abstract】 In the era of digital economy, how executives’ digital cognition drives enterprise performance has become a key issue in corporate transformation and reform. Based on a sample of A-share listed manufacturing firms in Shanghai and Shenzhen from 2013 to 2023, this study empirically examines the relationship between executives’ digital cognition, digital capability building and corporate performance. The findings are as follows:(1) A higher level of executives’ digital cognition is associated with better long-term value performance and short-term operating performance, with a sustained effect on long-term value performance. Among different dimensions of digital cognition, marketing digital cognition contributes most to long-term value performance, while production digital cognition most significantly enhances short-term operating performance. Moreover, firms adopting either a “breakthrough in a single area” or “multi-point deployment” digital strategy achieve significant improvements in long-term value performance.(2) Regarding the sources of cognition, technology-oriented executives tend to focus more on R&D and production in building digital cognition, while overlooking the positive effect of marketing digital cognition on long-term value performance. From the perspective of the mediating mechanism, executives’ digital cognition significantly promotes both long-term value performance and short-term operating performance through the development of firms’ digital capabilities.(3) In extended analyses, the study finds that appropriate organizational slack enhances firms’ strategic flexibility; executives’ digital cognition brings stronger dynamic capabilities to capital-intensive firms; and state-owned enterprises exhibit more advanced digital top-level design, while non-state-owned enterprises demonstrate stronger digital application capabilities. This research reveals the transformation mechanism through which executives’ digital cognition affects corporate performance,providing theoretical insights and practical implications for promoting corporate digital transformation.更多还原