【摘要】 红木家具因其独特的文化内涵与艺术价值受到推崇。目前红木家具产业发展遭遇瓶颈，面临原材料短缺与价格波动、产业链断链、缺少头部企业引领、人才缺乏与技术革新滞后等困境，迫切需要转型升级。以中山市大涌红木家具产业为例，在对其上下游产业链和价值链现状深入剖析的基础上，基于“微笑曲线”理论，从三个维度构建了大涌红木家具产业价值链重构路径。即由生产制造端向研发设计端延伸的研发设计型价值链、由生产制造端向营销服务端延伸的营销服务型价值链、同时向两端延伸的全面升级型价值链。为大涌红木家具行业对抗行业风险、突破增长瓶颈、占据高端利润区提出对策建议。更多还原

【Abstract】 The Hongmu furniture industry is highly regarded for its unique cultural significance and artistic value. However,it currently faces several development bottlenecks,including challenges such as raw material shortages and price fluctuations,disrupted supply chains,a lack of leading enterprises,limited talent,and delayed technological innovation.This situation calls for an urgent need for transformation and upgrading. Taking the Hongmu furniture industry in Da Chong,Zhongshan city,as an example,this study provides an in-depth analysis of the current state of its upstream and downstream industrial and value chains. Drawing on the“smiling curve”theory,three pathways for value chain reconstruction are proposed:the research and development value chain,extending from the manufacturing end toward research and development;the marketing and service value chain, extending from the manufacturing end toward marketing and services;and a comprehensive upgrade value chain that extends toward both ends. Strategies are proposed to help the Dayong Hongmu furniture industry mitigate industry risks,overcome growth bottlenecks,and capture high-end profit areas.更多还原