【摘要】 高校创新创业教育是实现教育现代化、构建创新型国家的重要途径。市场营销专业作为高校管理学科的核心专业之一,也需将创新创业教育逐步融入日常的专业教学中。为了有效实施创新创业教育,以成果导向教育理念为指导,市场营销专业可以通过设定课程目标,提出教育要求,优化课程体系,将其与专业课程教学融合开展教学与评价等方式,将创新创业教育内容融入专业教育之中,有效提升大学生创新创业能力,为学生未来在市场营销领域的职业发展或自主创业奠定了坚实的基础。更多还原

【Abstract】 Innovation and entrepreneurship education in universities is an important way to the realization of education modernization and the building of an innovative country.It may be gradually integrated into the teaching of Marketing which is one of the core majors of management.In order to effectively implement innovation and entrepreneurship education,guided by the outcome-based education concept,teachers of Marketing can integrate the content of innovation and entrepreneurship education into professional education by setting course objectives,proposing education requirements,optimizing curriculum system,integrating it into professional course teaching to carry out teaching and evaluating,etc,which effectively improved the students’ innovation and entrepreneurship ability.It lays a solid foundation for students’ future career development in the field of marketing or self-employment.更多还原