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服务国际传播的应用翻译“5A策略”

“5A Strategies” of Pragmatic Translation for International Communication

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【作者】 陈小慰

【Author】 CHEN Xiao-wei;

【机构】 福州大学外国语学院

【摘要】 论文聚焦服务国际传播的应用翻译领域。在简要概述国际传播定义的基础上,梳理归纳国际传播的特性和工作机制,论述国际传播与翻译修辞的关系,以及在应用文本国际翻译传播过程中培养修辞意识与修辞能力的必要性和重要性。在此基础上,提出应用翻译“5A策略”,即说理可信(argumentative probability)、情感相合(appealing empathy)、行文相契(arrangement conventionality)、辞格得体(aesthetic fitness)、积极呈现(active presentation),并结合实例探讨其服务国家对外传播的理论意义和实践途径。

【Abstract】 This paper approaches the issue of pragmatic translation for international communication with a brief review of properties and the working mechanism of international communication,summarizing its features. It is followed by an analysis on how the international communication bears on translational rhetoric,as well as the necessity and importance of developing rhetorical awareness and competence in pragmatic translation. On that basis,“5A Strategies” of pragmatic translation for international communication are proposed, namely argumentative probability,appealing empathy,arrangement conventionality,aesthetic fitness and active presentation. Illustrated by cases from the real world,the study explores their theoretical and practical value in China’s international communication.

【关键词】 应用翻译国际传播说服翻译修辞5A策略
  • 【文献出处】 外语导刊 ,Foreign Languages Bimonthly , 编辑部邮箱 ,2025年04期
  • 【分类号】H315.9
  • 【下载频次】28
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