【摘要】 本研究聚焦于醴陵陶瓷非遗的数字化传播，探讨其在技术、内容和产业三维框架下的协同路径。通过构建数字枢纽以打破数据壁垒，促进基础创作与产业转化；利用IP谱系和用户共创丰富内容叙事；驱动产业联动以实现沉浸式文创旅游与数字化营销，形成“技术赋能内容—内容激活产业—产业反哺创新”的正向循环机制。可有效实现非遗文化价值向市场价值的转化，为非遗的可持续数字传播提供了新的范式，推动了传统陶瓷文化的现代传承与发展。更多还原

【Abstract】 This study focuses on the digital transmission of Liling ceramics intangible cultural heritage, exploring its synergistic path within the three-dimensional framework of technology, content, and industry. By constructing a digital hub to break data barriers, it promotes foundational creation and industrial transformation; leveraging IP lineage and user co-creation to enrich content narratives; and driving industrial linkage to achieve immersive cultural tourism and digital marketing, forming a positive feedback loop of ’technology empowers content—content activates industry—industry feeds back into innovation.’ This approach eff ectively facilitates the transformation of intangible cultural heritage value into market value, providing a new paradigm for sustainable digital transmission of intangible cultural heritage and promoting the modern inheritance and development of traditional ceramic culture.更多还原