【摘要】 哈尔滨中央大街历史悠久，享誉世界，是国内外游客的理想目的地，其独特的地域性和文化性为文创产品设计提供了优越的自然环境。鉴于此，研究以中央大街及其周边景区为切入点，收集、整理并分析现有旅游文创产品的设计优缺点。针对当前文创市场品类繁多、同质化严重、地域特色不突出以及文化价值挖掘不足等问题，研究立足于基础分析，深入且广泛地研究哈尔滨中央大街及其周边景区的相关情况。同时，选取了具有代表性的马迭尔冰棍和标志性景观建筑圣·索菲亚教堂进行详细设计分析，以期为哈尔滨旅游文创产品设计提供借鉴。更多还原

【Abstract】 Harbin Central Street has a long history and enjoys a worldwide reputation.It is an ideal destination for domestic and foreign tourists.Its unique regional and cultural characteristics provide an excellent natural environment for the design of cultural and creative products.In view of this,the research takes Central Street and its surrounding scenic spots as the entry point to collect,sort out and analyze the design advantages and disadvantages of existing tourism cultural and creative products.In view of the current problems in the cultural and creative market,such as a wide variety of categories,severe homogenization,lack of prominent regional characteristics,and insufficient exploration of cultural value,this research is based on fundamental analysis and conducts in-depth and extensive studies on the relevant situations of Harbin Central Street and its surrounding scenic spots.Meanwhile,the representative Madi Er Popsicle and the iconic landscape building Saint Sophia Cathedral were selected for detailed design analysis,with the aim of providing reference for the design of tourism cultural and creative products in Harbin.更多还原