【摘要】 基于排队理论，构建统一定价与差异定价下的等待区增值服务水平与餐品定价模型，探究等待区增值服务对餐饮企业运营的影响。研究表明：无论采取哪种定价策略，等待区增值服务均可通过提高餐品价格为企业带来更高利润，且差异定价的利润始终高于统一定价；外卖顾客到达率较高时，统一定价策略下应提高增值服务水平，反之则应降低。进一步发现，在考虑顾客消费偏好变化的统一定价下，若服务不同渠道顾客的成本一致，等待区增值服务水平应与未考虑消费偏好变化时保持不变；但在差异定价时，基于等待成本的转移系数与价格共同影响顾客的渠道转移行为。更多还原

【Abstract】 This paper analyzes the impact of waiting area value-added services on the performance of dining firms. Based on queuing theory, we construct a pricing model for value-added services and meal pricing under uniform pricing and differential pricing strategies. The study reveals that, regardless of the pricing strategy adopted, value-added services in waiting areas can enhance profits by enabling higher prices does, with differential pricing consistently yielding higher profits than uniform pricing. Additionally, when the arrival rate of delivery customers is high, the value-added services level under uniform pricing should be increased; otherwise, it should be decreased. Furthermore, under uniform pricing that considers changes in customer consumption preferences, if the cost of serving customers through different channels is consistent, the value-added services level in waiting areas should remain unchanged compared with the scenario without considering preference changes. However, under differential pricing, channel switching behavior is jointly influenced by the transfer coefficient of waiting costs and prices.更多还原