【摘要】 国家文化公园是以生态保护、文化传承、游憩供给为主要目的而建设的公共空间,由国家主导管理,以游客与居民为利益主体。个体支付意愿是对国家文化公园满意程度的衡量,也是对其长久存续的助力。文章以洛阳市隋唐大运河国家文化公园为案例地,探讨感知价值对支付意愿的影响机制。研究结果表明:感知价值对支付意愿存在正向影响,其中游憩价值影响最为显著;感知价值对地方依恋与文化认同均存在显著正向影响,其中感知价值所有细分维度对地方依恋均影响显著,游憩价值与文化价值对文化认同影响显著;地方依恋与文化认同在感知价值与支付意愿之间均有显著的中介作用,且地方依恋影响效应更大。研究丰富了国家文化公园游客感知价值与支付意愿相关研究视角,并为国家文化公园未来可持续发展提供参考。更多还原

【Abstract】 National cultural parks are public spaces constructed with the primary purposes of ecological protection, cultural inheritance, and recreational provision. They are managed by the state and with tourists and residents as the main beneficiaries. Individuals’ willingness to pay is a measure of satisfaction with national cultural parks and contributes to their long-term sustainability. This study takes the Sui-Tang Grand Canal National Cultural Park in Luoyang City as a case study to explore the influence mechanism of perceived value on willingness to pay. The results show that: perceived value has a positive impact on willingness to pay, with recreational value exerting the most significant influence; perceived value has a significant positive impact on both place attachment and cultural identity, with all the sub-dimensions of perceived value significantly impact place attachment, while recreational value and cultural value significantly influence cultural identity; both place attachment and cultural identity play a significant mediating role between perceived value and willingness to pay, with place attachment demonstrating a stronger mediating effect. This study enriches the research perspective on tourists’ perceived value and willingness to pay in national cultural parks and provides references for the future sustainable development of national cultural parks.更多还原