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收益管理课程在旅游管理课程体系改革中的核心支点作用研究

The Core Pivotal Role of Revenue Management Courses in the Reform of Tourism Management Curriculum System

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【作者】 曾国军方一舟吴利利

【Author】 Zeng Guojun;Fang Yizhou;Wu Lili;School of Tourism Management, Sun Yat-sen University;

【通讯作者】 方一舟;

【机构】 中山大学旅游学院

【摘要】 收益管理作为旅游企业收益优化的核心工具,在全球旅游管理教育体系中占据重要地位。然而,国内高校收益管理课程仍存在定位不清、学科融合不足、实践导向薄弱等问题,制约了国内旅游管理课程体系的整体改革进程。基于此,文章系统梳理收益管理课程的学科定位、知识体系、教材教学内容等,并结合国内外高校优秀教学案例,探讨以收益管理课程优化为核心支点的旅游管理课程体系改革路径。研究建议:1)收益管理课程优化不仅关乎课程本身,更是推动整体旅游管理课程体系改革的重要动力,应强化多学科视角,构建兼具理论深度与实践导向的课程体系;2)研究提出的“收益管理知识树”框架,可系统化整合课程的概念框架、学科视角、应用领域与分析方法,增强课程教学的系统性;3)国内高校应结合本土旅游产业需求,将收益管理课程作为连接旅游管理理论课程与行业实践的关键环节,完善数据驱动教学、智能技术应用及校企协同育人机制。研究回应了旅游管理类专业内涵建设和产业高质量发展的双重需求,突出了收益管理课程在旅游管理课程体系变革中的核心作用,为中国旅游管理专业课程体系改革提供了理论支撑与实践启示。

【Abstract】 As a core tool for optimizing the revenue of tourism enterprises, revenue management plays a crucial role in global tourism management education. However, the revenue management courses in domestic universities still face problems such as unclear positioning, insufficient interdisciplinary integration, and weak practical orientation, which have restricted the overall reform process of the tourism management curriculum system. Based on this, the study systematically examines the disciplinary positioning, knowledge framework, and teaching materials of revenue management courses, and explores the reform paths of the tourism management curriculum system with the optimization of revenue management courses as the core pivot, combined with excellent teaching cases from domestic and foreign universities. The findings reveal that: 1) The optimization of revenue management courses is not only related to the courses themselves but also serves as a driving force for the broader reform of the overall tourism management curriculum system. It is necessary to strengthen the interdisciplinary perspective and build a curriculum structure that balances theoretical depth and practical orientation; 2) This study proposes the “Revenue Management Knowledge Tree” framework to systematically integrates the conceptual framework, disciplinary perspectives, application domains, and analytical methods of this course, enhancing the coherence and comprehensiveness of curriculum design; 3) Domestic universities should align revenue management courses with local industry needs, positioning them as a bridge between theoretical coursework and industry practice, thereby advancing data-driven education, the application of intelligent technologies, and school-enterprise collaborative education mechanism. This research responds to the dual needs of the connotative construction of tourism management education and the high-quality development of the industry, highlights the core role of revenue management courses in the reform of tourism management curriculum system, and provides theoretical insights and practical guidance for the reform of tourism management education in China.

【基金】 国家自然科学基金项目“新文化地理视域下广州流动群体的饮食伦理、消费实践与身份协商”(42071174);中山大学2025年校级教学质量工程项目“收益管理课程的国际比较研究”(40000-12253006)共同资助
  • 【分类号】G642.3;F590-4
  • 【下载频次】24
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