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数字时代“昙花一现”的参与实验?对一家创业媒体采纳参与式生产的个案研究

A Fleeting Participatory Experiment in the Digital Age? A Case Study of a News Start-up Adopting Participatory Production

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【作者】 范英杰; 李艳红;

【Author】 FAN Yingjie;LI Yanhong;the School of Journalism and Cultural Communication, Nanjing University of Finance & Economics;the School of Journalism and Communication, Sun Yat-sen University;the Center for Digital City and Social Governance Innovation, Sun Yat-sen University;

【通讯作者】 李艳红;

【机构】 南京财经大学新闻与文化传播学院; 中山大学新闻传播学院; 中山大学数字城市与社会治理创新研究中心;

【摘要】 参与式生产在新闻学术界被赋予了极高理想,然而其在专业新闻机构中却较少被大规模应用,参与成为幻影。近年来数字技术的发展进一步赋能生产型受众,互联网场域诞生的新兴创业媒体点燃了学界对于参与式新闻的新一波热情。本文聚焦我国一个采纳参与式生产模式的创业媒体L,考察这个个案中参与实验发生、发展的过程,为深入理解数字时代参与式新闻的发生、发展和变迁提供典型样本。基于多种研究方法的历时考察,本文发现,这家处于新闻业场域边缘位置的机构自创始之初即大规模采取了全流程的参与式生产模式,吸纳了众多民众参与到视频化的新闻生产过程,然而这一模式却在随后的发展过程中逐渐被改造,规模大大缩减,参与的意涵被消解,转换成为网络化的灵活用工制度。这一式微过程表明,与传统专业新闻机构类似,创业型的数字原生媒体仍然无法走出参与模式的困境,最终被专业驯化和规范化。不过,参与式新闻的公共角色并未因专业驯化而被削弱,相反却体现出专业与参与协同提升公共性的效果。这一个案研究丰富了对数字时代参与式新闻生产的认识,并回应了关于参与缘何受限的学术解释。

【Abstract】 Participatory production is held in high regard in journalism academia, yet it is less commonly applied on a large scale in professional news organisations, where participation is a mirage. In recent years, the development of digital technology has further empowered productive audiences, and new startups born in the Internet arena have ignited a new wave of enthusiasm for participatory journalism. This paper focuses on a news startup in China that adopts a participatory production model, and examines the process of the participatory experiment in this case, providing a typical sample for an in-depth understanding of the occurrence, development, and change of participatory journalism in the digital era. Based on multiple research methods over time, it is found that this organisation, which is on the fringe of the journalism field, has adopted a full-scale participatory production model since its inception, attracting many people to participate in the process of video news production, but this model has been gradually transformed into a networked and flexible system of employment in the course of subsequent development, with the scale of the model being greatly reduced and the connotation of participation being dissolved. This process of decline suggests that, similar to traditional professional news organisations, entrepreneurial digital-native media are still unable to move beyond the dilemma of participation, which is ultimately moving towards professional domestication and normalisation. However, the public role of participatory journalism has not been weakened by the domestication of professionalism, but rather shows the synergistic public-enhancing effects of professionalism and participation. This case study enriches the understanding of participatory journalism in the digital age and responds to academic explanations of why participation is limited.

【基金】 2023年教育部人文社会科学青年基金项目“‘边缘媒体人’与非典型新闻工作研究”(项目编号:23YJC860006);江苏高校哲学社会科学研究一般项目“公共情感视角下新闻评论的社会修复机制研究”(项目编号:2023SJYB0286)资助~~
  • 【文献出处】 国际新闻界 ,Chinese Journal of Journalism & Communication , 编辑部邮箱 ,2025年07期
  • 【分类号】G219.2;F49
  • 【下载频次】361
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