【摘要】 淮河流域非物质文化遗产项目历史悠久，种类众多，饱含丰富的文化和艺术价值，具有产业化经营的资源基础，但也存在生产力、科技创新水平不足，产业结构不够合理等问题。为促进淮河流域非物质文化遗产的创新性传承和可持续发展，在其产业化发展过程中，需要解决遗产“原真性”保持和产业化开发的矛盾，以创新科技投入促进转化文化资源为文化资本。为此，应建立文化产品生产标准和消费分级理念，加强非物质文化遗产品牌构建，促进与多元要素、平台和行业跨界融合，持续推动淮河流域非物质文化遗产产业链创新和产业集聚形成。更多还原

【Abstract】 The intangible cultural heritage(ICH) items in the Huaihe River Basin boast a long history, a wide variety, and are imbued with rich cultural and artistic value. They possess the resource foundation for industrialized operation, yet face challenges such as insufficient productivity, low levels of scientific and technological innovation, and an irrational industrial structure. To promote the innovative inheritance and sustainable development of the ICH in the Huaihe River Basin during its industrialization process, it is essential to address the contradiction between preserving the “authenticity” of the heritage and its industrial development. Innovative technological investment should be leveraged to facilitate the transformation of cultural resources into cultural capital. It is advisable to establish production standards for cultural products and embrace the concept of consumption tiering;strengthen brand-building for intangible cultural heritage; promote cross-border integration with diverse elements, platforms, and industries, and continuously drive the formation of an innovative industrial chain and industrial clusters for the ICH in the Huaihe River Basin.更多还原